Could such a concept work in Europe? When does a restaurant stop being a restaurant and become like theatre? Are customers ready to pay in advance for their meal just like they do when they go to a theatre performance, music concert or a sports event? Can such a concept work? Next Restaurant in Chicago is not your typical restaurant. The brain-child of the people behind Alinea and run by award winning chef Dave Beran, they have been experimenting with selling tickets instead of serving people 'a la carte' since 2011. They can probably do that given that they change the menu and restaurant concept every three months. While the concept is now 3 years old, the restaurant has an incredible business model which celebrates creativity not only in its payment model but also by completely changing the whole concept and theme of the restaurant every three months. Dave Beran, who presented the concept at Chefs Revolution in the Netherlands recently said "the restaurant is not just a … [Read more...]