People on social media, first in Italy and then internationally responded instantly by promising to help the troubled pasta maker. A young internet user Luciano Lobosco created a #SaveRummo event on Facebook entitled “A pack of pasta makes a difference”. It went viral immediately with over 123,000 supporting the event to date and leading the pasta maker to thank users for this spontaneous gesture.
The pastamaker, in a message on its Facebook page this evening thanked all those who have shown solidarity following this week’s flooding that caused huge damages in the factory.
“We are very proud and touched by your support, that came from all over the world and are working hard to bring the situation back to normal. We count on communicating how long it will take us to get back into production to those we keep in our hearts: our workers, customers and the thousands who have shown solidarity and how much they love our pasta.” Thank You said Cosimo Rummo.
Internet users have been sharing a photo of a packet of pasta (or more) they bought and tagged with the #saveRummo hashtag. People also turned to Twitter to urge others to buy Rummo pasta to help the pasta producer. A British twitter user asked supermarket Waitrose to continue to order pasta in the long term as a way to help the Italian producer.
It has been reported in the Italian media that it could take between 4 to 6 weeks for production to resume at the factory. It was reported that the factory had been flooded with water that reached the four-metre mark ruining not only the machinery but also ready made pasta and the durum wheat that was ready to be turned into dry pasta.
The company was set up in 1846 and has a turnover of over Euro 100 million with a large range of dry pasta including bio, integral, egg-pasta and gluten free pasta.
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